How McCain chose Sarah Palin for VP

There is an article in the New York Times magazine on the McCain campaign that should have waited until after the election for publication but it has the story of the Palin nomination. There has been a lot of nonsense written about this. This looks like the definitive version.

On Sunday, Aug. 24, Schmidt and a few other senior advisers again convened for a general strategy meeting at the Phoenix Ritz-Carlton. McInturff, the pollster, brought somewhat-reassuring new numbers. The Celebrity motif had taken its toll on Obama. It was no longer third and nine, the pollster said — meaning, among other things, that McCain might well be advised to go with a safe pick as his running mate.

Then for a half-hour or so, the group reviewed names that had been bandied about in the past: Gov. Tim Pawlenty (of Minnesota) and Gov. Charlie Crist (of Florida); the former governors Tom Ridge (Pennsylvania) and Mitt Romney (Massachusetts); Senator Joe Lieberman (Connecticut); and Mayor Michael Bloomberg (New York). From a branding standpoint, they wondered, what message would each of these candidates send about John McCain? McInturff’s polling data suggested that none of these candidates brought significantly more to the ticket than any other.

“What about Sarah Palin?” Schmidt asked.

After a moment of silence, Fred Davis, McCain’s creative director (and not related to Rick), said, “I did the ads for her gubernatorial campaign.” But Davis had never once spoken with Palin, the governor of Alaska. Since the Republican Governors Association had paid for his work, Davis was prohibited by campaign laws from having any contact with the candidate. All Davis knew was that the R.G.A. folks had viewed Palin as a talent to keep an eye on. “She’d certainly be a maverick pick,” he concluded.

The meeting carried on without Schmidt or Rick Davis uttering an opinion about Palin. Few in the room were aware that the two had been speaking to each other about Palin for some time now. Davis was with McCain when the two met Palin for the first time, at a reception at the National Governors Association winter meeting in February, in the J. W. Marriott Hotel in Washington. It had not escaped McCain’s attention that Palin had blasted through the oleaginous Alaska network dominated by Frank Murkowski and Ted Stevens, much in the same manner that McCain saw himself doing when he was a young congressman. Newt Gingrich and others had spoken of Palin as a rising star. Davis saw something else in Palin — namely, a way to re-establish the maverick persona McCain had lost while wedding himself to Bush’s war. A female running mate might also pick off some disaffected Hillary Clinton voters.

After that first brief meeting, Davis remained in discreet but frequent contact with Palin and her staff — gathering tapes of speeches and interviews, as he was doing with all potential vice-presidential candidates. One tape in particular struck Davis as arresting: an interview with Palin and Gov. Janet Napolitano, the Arizona Democrat, on “The Charlie Rose Show” that was shown in October 2007. Reviewing the tape, it didn’t concern Davis that Palin seemed out of her depth on health-care issues or that, when asked to name her favorite candidate among the Republican field, she said, “I’m undecided.” What he liked was how she stuck to her pet issues — energy independence and ethics reform — and thereby refused to let Rose manage the interview. This was the case throughout all of the Palin footage. Consistency. Confidence. And . . . well, look at her. A friend had said to Davis: “The way you pick a vice president is, you get a frame of Time magazine, and you put the pictures of the people in that frame. You look at who fits that frame best — that’s your V. P.”

Schmidt, to whom Davis quietly supplied the Palin footage, agreed. Neither man apparently saw her lack of familiarity with major national or international issues as a serious liability. Instead, well before McCain made his selection, his chief strategist and his campaign manager both concluded that Sarah Palin would be the most dynamic pick. Despite McInturff’s encouraging new numbers, it remained their conviction that in this ominous election cycle, a Republican presidential candidate could not afford to play it safe. Picking Palin would upend the chessboard; it was a maverick type of move. McCain, the former Navy pilot, loved that sort of thing. Then again, he also loved familiarity — the swashbuckling camaraderie with his longtime staff members, the P.O.W. band of brothers who frequently rode the bus and popped up at his campaign events, the Sedona ranch where he unwound and grilled wagonloads of meat. By contrast, McCain had barely met Palin.

That evening of Aug. 24, Schmidt and Davis, after leaving the Ritz-Carlton meeting, showed up at McCain’s condominium in Phoenix. They informed McCain that in their view, Palin would be the best pick. “You never know where his head is,” Davis told me three weeks later. “He doesn’t betray a lot. He’s a great poker player. But he picked up the phone.” Reached at the Alaska State Fair, Palin listened as McCain for the first time discussed the possibility of selecting her as his running mate.

These machinations remained thoroughly sub rosa. McCain’s close friend, Lindsey Graham, the South Carolina senator, continued to argue passionately for Lieberman — “a McCain-Plus ticket,” he would say. McCain, referring to Romney, at one point said that “Mitt’s been awfully helpful with fund-raising,” according to a senior aide who was present during the discussion. “And he’d bring us Michigan.” Pawlenty’s name frequently came up in internal discussions, says that aide. But as for Palin, says another: “She just wasn’t one of the names. I mean, we heard more about Bloomberg.”

On Tuesday, Aug. 26, Schmidt picked up the phone around noon and called Jon Berrier, an old friend and partner at Schmidt’s consulting business in Northern California. Berrier was asked to get on a plane to Anchorage, check into a hotel, await further details and tell no one. The next morning, Davis White, who oversaw all of McCain’s travel logistics, met Berrier for breakfast in Anchorage. White informed Berrier that they would meet Palin at a private airstrip that afternoon, and that White would fly with Palin to Arizona to meet with Schmidt and Salter that evening — and then, the following morning, with McCain. If McCain offered the vice-president slot to Palin, White told Berrier, then Berrier would surreptitiously fly Palin’s husband, Todd, and their children to Ohio on Thursday evening, and a public announcement would be made there the next morning. The final decision wasn’t to be made until Thursday morning, but they should proceed as if it was going to happen.

Palin and her assistant, Kris Perry, met Schmidt and Salter on Wednesday evening in Flagstaff, at the house of Bob Delgado, the chief executive of Hensley & Company, Cindy McCain’s beer distributorship. McCain’s speechwriter had never spoken with Palin before. A senior adviser said: “Salter was always a big Pawlenty fan — son of a truck driver, salt of the earth, genuine guy. Just thought he was a good, honest addition to the McCain brand as opposed to, say, Romney.” That so much momentum had been building in Palin’s favor was likely a surprise to Salter, says one of the few individuals privy to the vice-presidential selection process: “Mark was new to it, and so it was important to us to make sure that he was in on the situation that was brewing.”

For two hours, Salter and Schmidt asked Palin questions based on the vetting material. Salter says they discussed her daughter’s pregnancy and the pending state investigation regarding her role in the controversy surrounding the state trooper who had been married to her sister. The two advisers warned her that nothing was likely to stay secret during the campaign. Salter says that he was impressed. “The sense you immediately get is how tough-minded and self-assured she is,” he recalled three weeks after meeting her. “She makes that impression in like 30 seconds.”

Now all three of McCain’s closest advisers were on board. The next morning was Thursday, Aug. 28. Salter and Schmidt drove Palin to McCain’s ranch. According to Salter, the senator took the governor down to a place where he usually had his coffee, beside a creek and a sycamore tree, where a rare breed of hawk seasonally nested. They spoke for more than an hour. Then the two of them walked about 40 yards to the deck of the cabin where the McCains slept. Cindy joined them there for about 15 minutes, after which the McCains excused themselves and went for a brief stroll to discuss the matter. When they returned, McCain asked for some time with Schmidt and Salter. “And we did our pros and cons on all of them,” Salter told me. “He just listened. Asked a couple of questions. Then said, ‘I’m going to offer it to her.’ ”

Late that same evening, a McCain spokeswoman, Nicolle Wallace, and the deputy speechwriter, Matthew Scully, were ferried to the Manchester Inn in Middletown, Ohio. Schmidt instructed them to turn off their cellphones and BlackBerrys. Then he opened the door of Room 508 and introduced them to McCain’s running mate. The two aides were surprised. Palin and Scully spoke for about 45 minutes, and the governor handed him a copy of the speech she had intended to give as one of the Republican convention’s many guest speakers. With this scant information in hand, Scully began his all-night drafting of Palin’s first speech to a national audience.

During the evening, Scully also traded e-mail messages with Matt McDonald, who had just gotten the news from Schmidt that the vice-presidential pick was someone who did not quite fit the campaign’s current emphasis on “readiness.” The story line, Schmidt informed McDonald, was now Change. The two of them, along with Rick Davis, talked through this rather jolting narrative shift. What they decided upon was workable, if inelegant. First, define the problem as Washington, not Bush. Second, posit both McCain and Palin as experienced reformers. And third, define Obama and his 65-year-old running mate, Senator Joe Biden, as a ticket with no real record of change. McDonald in turn transmitted this formulation to Scully and Salter, who was busily drafting McCain’s announcement speech.

The spunky hockey mom that America beheld the next morning instantly hijacked Obama’s narrative of newness. (“Change is coming!” McCain hollered, almost seeming startled himself.) And five days later, in the hours after Palin’s stunningly self-assured acceptance speech at the G.O.P. convention, I watched as the Republicans in the bar of the Minneapolis Hilton rejoiced as Republicans had not rejoiced since Inauguration Night three and a half long years ago. Jubilant choruses of “She knocked it out of the park” and “One of the greatest speeches ever” were heard throughout the room, and some people gave, yes, Obama-style fist bumps.

When the tall, unassuming figure of Palin’s speechwriter, Matthew Scully, shuffled into the bar, he was treated to the first standing ovation of his life. Nicolle Wallace confessed to another staff member that she had cried throughout Palin’s speech. Allowing his feelings to burst out of his composed eggshell of a face, Schmidt bellowed to someone, “Game on!”

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20 Responses to “How McCain chose Sarah Palin for VP”

  1. […] post by WP-AutoBlog Import var AdBrite_Title_Color = ‘0000FF’; var AdBrite_Text_Color = ‘000000’; var […]

  2. doombuggy says:

    Palin has taken a lot of hits from the media. The Left bias is hard to overcome.

  3. Eric Blair says:

    It’s amazing to me. It’s fine to say, “I disagree with the politics, so I am supporting Obama and Muzzled Joe Biden.”

    But instead, there is such vitriol…and many times, coming from people who have not accomplished a bloody thing that merits their ability to criticize.

    Why, I recently was reading a post by a woman who has not been regularly employed in years (and who is only ten years or so younger than Palin) calling the governor names and blasting away in fury. As if the poster had literally done ANYTHING that allowed her to pass judgement in such a fashion?

    To be sure, lots of folks dump on politicians. But I can promise you that that particular poster knows very little about being a mayor, a governor, or anything outside an extended adolescence and self-absorption. And besides, since when does “…other people have bad manners, too…” become an excuse?

    When it comes to the angry female Palin-haters, I think Ace puts it best:

    http://ace.mu.nu/archives/276449.php

    Again, disagree with politics if you like. But experience? (cough, Obama). Gaffes? (cough, Biden). But the catty stuff seems very, very personal.

    Something tells me Sarah Palin has dealt with that before.

    And here is the thing. If McCain and Palin lose, Sarah Palin will be just fine. If these Palin haters lose, they’ll go insane. That says a lot to me.

  4. […] Ritz-Carlton. McInturff, the pollster, brought somewhat-reassuring new numbers. The Celebrity motif Source Blogged about […]

  5. doombuggy says:

    >>>>If McCain and Palin lose, Sarah Palin will be just fine. If these Palin haters lose, they’ll go insane. That says a lot to me.

    That does say a lot. The Left badly needs to have people go along with them. They can’t seem to get along on their own. Their desire is to clear the decks because they can’t take any competition. I take this as an implicit concession that the individual is naturally conservative and that Liberalism is an artificial construct that needs constant and expensive maintenance.

    I think of the conservative community around here: the Amish and Mennonites, who are happy to live on their own. The Left needs a vast and obedient staff of productive people to maintain the ‘lifestyle unto which they have become accustomed.’

  6. The left has the instinct for authoritarianism. That’s why Liberal Fascism is so good and why it and the author are hated on the left. The newspapers and TV are supporting Obama in hopes that he will suppress the “new media” that is eating their lunch.

  7. Dana says:

    Again, ironic how the progressive party is the least tolerant group of people. They will not be happy until everyone is wearing the brown shirt and in lockstep. But even then, they won’t be happy because they can never reconcile that behavior with the inherent drive and need in every person for freedom. Maybe that’s why they seem like such an unhappy lot – the very thing they yearn for they suppress, all under the guise of the *greater* good, and they want everyone else to collectively suffer their same misery. Brilliant.

  8. Eric Blair says:

    Dana, it’s no surprise to you because of your father’s profession, but I have spent decades in academia. I am much less conservative than my parents (who literally have called me a “pinko” for my libertarian leanings). My work colleagues, whenever they learn of my politics, invariably call me a fascist.

    My parents are supposed to be the intolerant ones, and yet they try hard to understand me. My colleagues? Why I have seen them attempt to drive conservatives out of academia (while defending honest to God Marxists).

    I think it has to do with “perfectability.” The Right thinks that that is God’s job, and Man’s choice to move toward or away from perfection. The Left thinks that Law can make imperfect Man into a Perfect form.

    Just like the “Soviet Man” from the 1930s.

    The only issue this year that has saddened me has been the number of folks on the Right who decided “perfection” was the goal in this election, and have elected to sit things, vote for third party candidates (and in this election, that is explicitly a vote for Barack Obama), or even vote for Obama.

    All that is fine, if they can honestly claim that Obama and McCain are indistinguishable. Instead: perfection.

    So what used to cost the Democrats election after election—their drive toward finding perfectly Left of center candidates—is now costing the Right.

    Legislative and Executive branches in the hands of the most left of center ethos in decades.

    Fingers crossed. But I hope that the 3rd party voters and the Obama-publicans choke on their choices, if Obama gets in. But those folks who made it happen will then carry on that they “didn’t know” that Obama will simply do what he has always done: say nice things, but vote Leftward.

    Sorry for the rant.

  9. There is a radio program in LA called “John and Ken” that I rarely listen to because they are opposite Hugh Hewitt and because they are intemperate. Today, as I was driving around, I listened to them as there was little else on. They had a woman from Wasilla, Alaska who is a critic of Sarah Palin. She was a type I recognize from my years on the city planning commission of a small city. These people are almost always fat women who are unhappy with anyone who has a successful life. Of course, the choice of Sarah Palin by McCain was a Godsend to such a person. She is having the time of her life. She is being interviewed on radio from her home in Alaska. Amid all the criticism of Sarah’s term as Mayor, there was no explanation of why she would be elected governor running against the incumbent governor in the primaries and the former governor in the general election. The whole scene is simply amazing.

  10. Dana says:

    Mike, I used to listen to them but they have become absolutely belligerent in their views and are reflexive reactionaries who do not do much research. They create their own hysteria and unfortunately, have a huge following. I do agree with them on their illegal immigration stand, however. Try KABC 790 am, Larry Elder. Definitely the one to listen to.

    Good rant, EB. “All that is fine, if they can honestly claim that Obama and McCain are indistinguishable.” Obama and McCain clearly and succinctly defined their differences at the debate when asked if they believe health insurance to be a right or a privilege. Their answers revealed the philosophies that drive them.

  11. Eric Blair says:

    I think that “personalities”—be they politicians, actors, radio talks show hosts, or famous bloggers—start to believe that their personal whims constitute natural law. Everyone—me included—need to consider the possibility of being wrong!

    Dana, I think that your analysis is a good way to think of the candidates. I have read too many examples of wishful thinking or some kind of bizarre reversed telepathy (Christopher Buckley, stating that Obama won’t govern from the Left…or the conservatives who are quite certain that McCain would appoint Lefties to the SCOTUS, and Obama moderates, no matter how both parties have voted).

    I think it all comes down to voting records. That tells everyone what we need to know about foreign policy and the Supremes. Economic policy? I think that is clear, too.

    But people think they want change, while forgetting that not all change is good. Better to say that they prefer a candidate because of their proposed policies, not the fact that they are not another candidate!

  12. James says:

    “The left has the instinct for authoritarianism.”

    🙂

  13. I don’t know if James is agreeing or disagreeing. A close look at England after years of Tony Blair should illustrate what I am talking about. Also, the trials of Mark Steyn with the “Human Rights Commission” is another example. Canada has no free speech now. A minister has been ordered, under criminal penalty, to stop preaching that homosexuality is against the teaching in the Bible. I expect we will see that here, if Obama wins. It will probably begin with an assault on talk radio and Fox News.

  14. James says:

    Disagreeing. But this is an old topic and we will never agree for reasons we have argued over. No need to waste your bandwidth.

  15. James, what do you think about the tribunals in Canada and the muzzling of any criticism of Muslims, even when they are bullying others ? Is that a legitimate subject for tribunals ?

  16. James says:

    🙂 Mike, why are you even asking that question? Have you ever known me to have an issue with free speech? Ever? But I’ll play along: any restriction on speech, even the words we disagree with, should be a concern for anyone who believes in the exchange of ideas.

  17. cassandra says:

    It’s crazy for people like Buckley to dismiss what Obama + Dems could do when in office. If he gets a Democratic congress, there will be masses of interest groups petitioning for redress and expecting redress from both. It’ll get even uglier on their side and that is not necessarily good for everyone else. I’m thinking reparations, for one. Oh what sweet revenge Jesse Jackson could wreak on Obama with that one.

    Historically it’s time of great liberalization that are the most tumultuous. E.g., the riots that came on the heels of LBJ’s landmark civil rights legislation. The ultimate examples being the French and Russion revolutions, which happened during liberalizing regimes.

    It could get pretty hairy in the coming years.

  18. Barack Obama says:

    I really like what you had to say here! It\’s about time! Would you mind if I placed a link back from my blog?i

  19. No, Barack. I hope you learn something.